After experiencing monumental success and popularity in its home country of China, Xiaoyi (YI) was ready to launch consumer products in the US. Stepping into such a crowded market seemed daunting, with household-name competitors including GoPro and Nest. With the launch we secured more than 50 pieces of coverage including hits in Inc., Financial Times, CNET, broadcast features on CNBC and CNN, and a featured giveaway segment on The Rachael Ray Show.
Taking A Stand to Become A Standout
Xactly needed to increase its voice in the industry for better workforce engagement and alignment. New findings related to gender pay enabled the company to take a stand on one of the most critical workplace issues in 2014 and we secured coverage in the WSJ, Business Insider, Inc., Talent Management, Fast Company, TIME and more.
Open Connectivity Foundation
The Open Connectivity Foundation needed to make a big splash at CES. We secured 21 influencer meetings at the show, including IDC, Gartner, Business Insider, TIME, The Wall Street Journal and the LA Times. More importantly, these meetings helped establish the OCF as a voice of reason in the IoT discussion, leading to numerous other opportunities.