CHEWING THROUGH THE NOISE TO PUT A NEW APP ON THE MAP
AirGrub is a mobile app to connect air travelers and employees to great food at the airport. We conducted high-level messaging, coordinated promotional guerrilla marketing events, and secured more than 30 pieces of top-tier coverage around the mobile app launch.
Amazfit is the world’s second largest manufacturer of wearable activity tracker best known for its popular Mi Band in China. To launch the brand in the US, we developed a comprehensive product reviewer’s program with a focus on health, fashion and tech media and secured more than 40 pieces of top tier coverage including The Next Web, Brit & Co, Financial Times and The Verge.
Caterpillar, the world’s most trusted brand for heavy machinery, and Bullitt Group, manufacturer of connected devices, were releasing several models of rugged smartphones in the US called Cat Phones. To launch three different products we initiated a PR program focused on product reviews and vertical media including construction, utilities and service workers which resulted in 175 pieces of total media coverage including Popular Mechanics, Android Headlines, Reuters, PC Mag, CNET, Mashable, WIRED, EWEEK and more.
Making Noise About A Live Music App
Thrillcall needed to launch its mobile app, one of the most challenging communications endeavors. We secured feature coverage in Billboard, Mashable and PandoDaily. On the social media front, conversation in three days surrounding Thrillcall’s mobile launch resulted in nearly 1,000 tweets and Facebook likes exceeded 3,000.
A Sound Plan for the Dolby Cinema Launch
After experiencing monumental success and popularity in its home country of China, Xiaoyi (YI) was ready to launch consumer products in the US. Stepping into such a crowded market seemed daunting, with household-name competitors including GoPro and Nest. With the launch we secured more than 50 pieces of coverage including hits in Inc., Financial Times, CNET, broadcast features on CNBC and CNN, and a featured giveaway segment on The Rachael Ray Show.