CHEWING THROUGH THE NOISE TO PUT A NEW APP ON THE MAP
AirGrub is a mobile app to connect air travelers and employees to great food at the airport. We conducted high-level messaging, coordinated promotional guerrilla marketing events, and secured more than 30 pieces of top-tier coverage around the mobile app launch.
Amazfit is the world’s second largest manufacturer of wearable activity tracker best known for its popular Mi Band in China. To launch the brand in the US, we developed a comprehensive product reviewer’s program with a focus on health, fashion and tech media and secured more than 40 pieces of top tier coverage including The Next Web, Brit & Co, Financial Times and The Verge.
Bringing Data Integration Into The Internet Of Things Age
Axway has a deep tech pedigree which can pose challenges when trying to tell a coherent story, especially in the business press. We helped Axway increase its total amount of coverage by 64% and secured feature articles in outlets such as NPR, the Wall Street Journal, USA Today, WIRED and InformationWeek, while outpacing competitors including IBM and Layer 7.
Generate Sales Lead
Bitcasa enlisted us to help it break through the noise in an effort to enlist new users. In the first 6 months working together, we had generated 246 articles in leading publications like Fast Company, Nikkei (Japan), Wired and Lifehacker.
We were tasked to help establish Castlight Health as the leading source for health care cost and quality information for consumers and businesses. In addition to coverage appearing in major publications, including the New York Times, Wall Street Journal, Fast Company, Washington Post, Huffington Post, Human Resource Executive, AP, and Forbes we also secured broadcast opps on FOX Business, Bloomberg West and NBC Bay Area.
Caterpillar, the world’s most trusted brand for heavy machinery, and Bullitt Group, manufacturer of connected devices, were releasing several models of rugged smartphones in the US called Cat Phones. To launch three different products we initiated a PR program focused on product reviews and vertical media including construction, utilities and service workers which resulted in 175 pieces of total media coverage including Popular Mechanics, Android Headlines, Reuters, PC Mag, CNET, Mashable, WIRED, EWEEK and more.
Commanding a Leadership Position
Hootsuite wanted to increase thought leadership, tell more of its customer stories and share data-driven resources amongst the media. We launched a customer program that tied customers like UN Women, Entertainment Weekly and the Seattle Seahawks to some of the biggest industry challenges. With us Hootsuite held a 72% share of voice against competitors, with 78 billion coverage impressions.
Commanding a Leadership Position
Intelligent Energy needed to generate awareness in the energy technology industry and turned to us. We secured interviews with the industry’s most influential energy and technology media resulting in coverage in Bloomberg, Quartz, IDG and Forbes. In addition, its CEO was invited to speak at Fortune’s Brainstorm Energy conference.
Kony enlisted us to help increase its brand awareness. Since working with Kony, we’ve helped increase coverage by 47 percent and secured coverage in key business and technology publications including Wall Street Journal, Forbes, eWEEK and more.
Differentiating Security Analytics in a Crowded Market
We worked with Narus to increase its visibility within the hotly contested ‘big data’ security analytics segment. Analysts from Gartner, Ovum, Forrester, ESG, IT Harvest and EMA recognized Narus for its analytics capability and its strong messages.
The Open Connectivity Foundation needed to make a big splash at CES. We secured 21 influencer meetings at the show, including IDC, Gartner, Business Insider, TIME, The Wall Street Journal and the LA Times. More importantly, these meetings helped establish the OCF as a voice of reason in the IoT discussion, leading to numerous other opportunities.
Rebranding Oracle for Marketers Globally
Oracle’s marketing solutions had little relevance with marketers and they needed to change that. With our help media coverage increased 88% year-over-year with Oracle Marketing Cloud being positioned as a leader in publications including AdAge, Adweek and Forbes. We developed a video series that led to a 120% increase in engagement, 85% increase in attribution to the creation of qualified leads and a 50% increase in form submissions compared to usual averages.
Defining Data Intelligence for the Agile Marketer
Quantifind had an uphill battle to build momentum in the crowded marketing technology landscape. We developed an executive content plan that unfolded in marketing, advertising, customer experience and vertical media with over 20 bylines and interviews from and with Quantifind executives placed in Advertising Week, Business Insider, Fortune, VentureBeat, Marketing Land and 1to1 Media – before the flagship product had even launched.
Becoming an Industry Thought Leader
ThinFilm needed to build awareness of a new product in R+D and carve out a differentiated leadership position within the Internet of Things conversation. We secured top tier media opportunities that got it featured in Mashable, BBC, Reuters, Forbes, Barron’s, Vice, AP, CNBC, Forbes, CNET, ABC News, Yahoo! Tech, The Atlantic, Quartz and The Economist. We also secured the company’s CEO for a keynote speech at the coveted Mobile World Congress.
Making Noise About A Live Music App
Thrillcall needed to launch its mobile app, one of the most challenging communications endeavors. We secured feature coverage in Billboard, Mashable and PandoDaily. On the social media front, conversation in three days surrounding Thrillcall’s mobile launch resulted in nearly 1,000 tweets and Facebook likes exceeded 3,000.
Taking A Stand to Become A Standout
Xactly needed to increase its voice in the industry for better workforce engagement and alignment. New findings related to gender pay enabled the company to take a stand on one of the most critical workplace issues in 2014 and we secured coverage in the WSJ, Business Insider, Inc., Talent Management, Fast Company, TIME and more.
A Sound Plan for the Dolby Cinema Launch
After experiencing monumental success and popularity in its home country of China, Xiaoyi (YI) was ready to launch consumer products in the US. Stepping into such a crowded market seemed daunting, with household-name competitors including GoPro and Nest. With the launch we secured more than 50 pieces of coverage including hits in Inc., Financial Times, CNET, broadcast features on CNBC and CNN, and a featured giveaway segment on The Rachael Ray Show.