May Media Moves

By Neil Torres

 
 

As we turn the calendar towards the midpoint of the year, it’s time to highlight some of our favorite reporters who have switched employers and 401k plans. While it’s always tough seeing reporters move on, part of our job as PR practitioners is to try and maintain strong relationships with them regardless of where they end up. That said, these moves also infuse a fresh perspective at some of our top outlets – and create potential media opportunities for our clients. So don’t forget to update your media lists after checking out the below changes at such notable business and technology outlets as CNBC, The New York Times, Reuters and TechCrunch. 

CNBC
After four years of covering enterprise technology, cloud infrastructure, and A.I., Jordan Novet left VentureBeat to cover A.I. at CNBC.

Takeaway: Welcoming a journalist to a new post is always a good relationship-building opportunity, so look to drop Jordan a quick congratulatory note.

Light Reading
Craig Matsumoto left SDxCentral to rejoin Light Reading as editor-in-chief.

Takeaway: It wouldn’t be a bad idea to welcome Craig back – particularly if you have clients in the telecommunications space.

The New York Times
Long-time WIRED senior editor Cade Metz has moved on to The New York Times to cover emerging technology.

Takeaway: Cade has been a staple in the enterprise sector since 2011. When reaching out, please note that it sounds like he’s narrowing his focus somewhat to A.I. and quantum computing.

In addition, Rebecca Blumenstein, former deputy editor in chief of The Wall Street Journal, was named a deputy managing editor of The New York Times, one of the top leadership positions at the newspaper. Rebecca is now one of the highest-ranking women in the Times’ newsroom. She will join three other deputy managing editors — Janet Elder; Clifford Levy, who was also recently promoted; and Matthew Purdy.

Takeaway: Gender equality – or lack thereof – has been a huge topic the past couple of years. Congrats to Rebecca and kudos to The New York Times for appointing Rebecca to such a prominent position within the company.

Reuters
Salvador Rodriguez has left Inc. to join the San Francisco bureau of Reuters. He will be working as part of the publication’s technology team and reporting on enterprise software and the cloud.

Takeaway: A slight shift for Sal- he is going from writing about entrepreneurs to focusing on enterprise software.

TechCrunch
Ryan Lawler recently returned to TechCrunch after a stint in the VC world.

Takeaway: Some may recall that Ryan left TechCrunch in 2015 to become a Venture Partner at 500 Startups – guess you really can go home again. Note that Ryan has recently been covering startups, funding news, new products and breaking news.

VentureBeat
Blair Hanley Frank left IDG to become a staff writer at VentureBeat covering A.I. and cloud computing.

Takeaway: Blair is another up-and-coming reporter who has moved through the ranks fairly quickly. A good contact for technology PR pros – particularly those with clients in the SaaS space.

WIRED
To help make up for the loss of Cade (see above), the publication has brought back Mark Robinson as features editor and also hired on Nitasha Tiku from Buzzfeed to serve as senior technology writer.

Takeaway: Another homecoming with Mark’s return after leaving the publication for Epic magazine in 2015. A recent AdWeek article details Mark’s accomplishments during his previous stint at WIRED and also highlights the hiring of Nitasha, who will cover technology and Silicon Valley’s impact on the world.