Media Moves: September Edition


As a number of our favorite reporters switched addresses to start 2016, the media carousel continued through the middle half of the year. While some of us said “goodbye for the summer,” many reporters said goodbye for a little longer than that in the latest edition of our media moves. Please don’t forget to update your media lists after checking out the below changes at such notable outlets as: Bloomberg, Forbes, Wall Street Journal, Wired and Recode. 

The New York Times

Thomas Fuller has left Southeast Asia to become the San Francisco Bureau Chief for The New York Times. He was previously an international correspondent for the publication.

Takeaway: Welcoming a journalist to a new post is always a good relationship-building opportunity. Look to drop Thomas a quick line, particularly those who work at SF-based firms.


Forbes recently said goodbye to Bruce Upbin who was the managing editor overseeing technology coverage for the last seven years. Bruce now works in strategic communications with transportation technology company Hyperloop One.

Takeaway: Another example of a journalist taking their writing and content development skills in-house. Anyone who has worked with Bruce in the past should look to maintain contact – you never know when your favorite journalist might get the itch to go back into journalism.


Brian Heater has joined TechCrunch as their new hardware editor where he will lead coverage around consumer electronics, gadgets and emerging hardware technology. Heater also serves as a contributing writer for Mashable.

Takeaway: CES will be here before we know it. Brian could be a good contact for those looking to launch any new products at the show.

Wall Street Journal

After four years at CIO Journal, Rachael King has transitioned to WSJ proper and will now be exclusively covering enterprise technology.

Also, last month the WSJ hired Alexander “Alec" Davis as a news editor based in San Francisco. Previously Alec was the managing editor for MarketWatch.

Takeaway: Rachael’s move is a win for those with enterprise technology clients. When reaching out to Alec, note that he was once vice president at a PR firm in the Bay Area and will be familiar with the media relations process.

Los Angeles Times

Former tech editor, Russ Mitchell, will soon return to the Los Angeles Times. Mitchell will be covering a new beat at the intersection of the auto industry, Silicon Valley and the future of mobility. Mitchell briefly served as managing editor for Kaiser Health News’ California Healthline.

Takeaway: Interesting move by Russ. Guess you really can go home again – albeit a different focus area from his previous stint at the LA Times.


Recently appointed Wired editor-in-chief, Jay Fielden, has hired three new editors at the magazine. Richard Dorment, former senior editor at Esquire, has joined the Wired staff under the same title. Maria Streshinsky will be joining Dorment as features editor – Streshinsky last served as deputy editor at Mother Jones.

Takeaway: Richard is based in New York and could be a fit for any consumer-related clients. Maria is a California native and could be a good resource when trying to find the appropriate reporter in the SF office.

Bloomberg News              

Sarah McBride left Reuters in July to join Bloomberg News in San Francisco. McBride will be covering venture capital and start-ups, the same topics she was covering for Reuters.

Takeaway: While 2015 was an unusually slow year for technology IPOs, investors and bankers have had a more positive outlook for this year. If any of your clients fall in this camp, Sarah might be your go-to.


Arik Hesseldahl announced via Twitter that he officially left Recode in July.

Takeaway: Arik was THE enterprise guy for several years going back to his days at AllThingsD, Bloomberg and Forbes. I had the pleasure of working with Arik in the past. Believe he’s on a bit of a hiatus right now so looking forward to seeing where he ends up.


Alice Truong transferred to Hong Kong to cover growth in Asia and India.

Takeaway: There’s been an influx of Asian companies making noise recently here in the U.S. Might want to think twice about getting rid of Alice’s contact information.

CBS News

Veteran newsman and 60 Minutes broadcaster Morley Safer passed away at age 84. Safer spent 46 years shaping the network’s iconic news program before announcing his retirement in early May

Takeaway: Simply one of the best. Rest in peace, Sir. 

Industry InsightsNeil Torres