Wait! What? Special Edition: Olympics


In case you weren’t aware, the Olympics are starting up shortly. The games are anticipated every four years, where the world competes to be crowned a champion. Here’s the low down on everything you can learn about the Olympics through the lens of public relations:

  • First, let’s take a look at how brands leverage the Olympics. Every year we see various brands come out using some of our favorite athletes to help inspire and push us. One brand – Under Armour – has already leveraged the Olympics using Michael Phelps to highlight his last Olympics and the drive it takes to succeed. Watch the video and trust me you’ll feel truly inspired, and if you’re anything like me you’ll think about putting those athletic clothes to use rather than just lounging in them. Then again – maybe not.
  • #DeleteYourAccount may not only be directed at Donald Trump, but maybe Olympic athletes as well. Quartz reported on how Olympic athletes have gotten in trouble and need to refrain from voicing their opinion during the Olympic games. The International Olympic Committee recommended refraining from using any social media during the games. Why is this a thing though? May have something to do with the Michael Phelps “bong” scandal and Scotty Lago draping his bronze medal over his groin. Let’s hope this year the Olympics are scandal free.
  • In 2012, the most popular trending topics during the Olympics were Hurricane Sandy and the iPad 3. VentureBeat reports on how the Olympics will be beneficial for various brands in 2016: some of the topics we’re most excited to hear about are drones and wearables.

Anyway, looking forward to seeing some ridiculously good-looking men showing off their athleticism. Any other Olympics tidbits to share before the start? Tweet us @BlancandOtus!