Wait! What? 6/26: T-Swift and Apple shake off dispute, #LoveWins for brands

This is really, really colorful. (Thinkstock Photos) While you were recovering from the season finale of Game of Thrones, we were scouring the web for our favorite tech stories of the week. Take a break from your “Jon Snow’s not dead” debate – because it’s time for this week’s Wait! What?

  • Seriously, Taylor, we’re going to let you finish. Taylor Swift stood up to “The Man” so to speak by threatening to withhold her 1989 album from Apple Music…and then giving it back almost immediately when they responded with a very neutral letter. Victorious PR stunt?
  • Safety first, then teamwork. We are fascinated with Samsung’s new safety truck that features a video feed of the road ahead. It’s lane change time, y’all!
  • Speaking of driving, Uber is well on its way to a PR meltdown in France.
  • Even though few people actually own them, media can’t stop talking about smartwatches, because they’re futuristic and cool. So, how can marketers handle the challenge of the smartwatch? Embrace push notifications, be adaptive and create an ownable experience for publishers.
  • And finally, on a serious note, we are absolutely thrilled that the Supreme Court ruled to legalize same-sex marriage in all 50 states! Now check out these awesomely supportive tweets from brands that know what’s up.

That’s all – join us next week for a fresh new batch of news at the heart of PR and technology.