Wait! What? 4/3: Pranks, Posts and Periscoping

(Uber) We can’t slide into the weekend without taking a moment to consider some of the truly baffling things tech companies did this week. And with April Fools Day, you can be sure shenanigans were at an all time high. So we have no time to waste:

  • As an April Fools Day prank, Uber jokingly announced Uber Boat. Just in case you were interested in recreating any Gilligan’s Island fantasies you might have.
  • Plenty of companies thought pranks involving selfies would be funny. Can we all agree they weren’t that funny?
  • In a staggering example of not getting it – Jeb Bush went around this week defending a controversial bill while hitting up Silicon Valley for cash. Is there a phrase for the opposite of preaching to the choir?
  • Microsoft announced plans to remove “Do Not Track” as the default setting in their upcoming browsers. I am sure this will go over well with the Internet.
  • While we’ve all had a lot of fun Periscoping and Meerkatting through life these past few weeks, we may be in for quite a shock when our phone bills come in. These hot new apps chew through data like nobody’s business.

That wraps it up – hopefully you survived April Fools without getting pranked too hard. Check back next week for more tech and PR news.