B&O Street Insights: Malik Isaac Taylor


Karppinen / Wikimedia Commons 2015 is well under way and through this blog, we have picked up right where we left off last year: continuing to provide you with our unique commentary on the key trends making headlines in the communications industry. However, one burning question has remained constant among the readers of Above the Fold – what happened to the B&O Street Insights?

As many of you may recall, my colleague Bill Rundle and I launched B&O Street Insights last year to pay homage to old-school rap – but also to uncover the hidden PR messages often buried beneath the rhymes, fat gold chains and Kangol hats. Although the knowledge from the streets has been on hiatus, I’m pleased to announce the re-launch of B&O Street Insights taking place in the first half of this year. Bill and I appreciate everyone’s continued support during our time away, as we hunkered down in the lab for weeks and months, gathering a refreshing set of lyrical PR magic.

For a preview of the 2015 edition of B&O Street Insights, we turn to one Malik Isaac Taylor, more commonly known as “Phife Dawg” from the acclaimed hip-hop group A Tribe Called Quest. In the 1991 arrangement entitled "Check the Rhime," Mr. Taylor provides his recommendations on launching a new venture and the importance of a strong executive bench:

Now here's a funky introduction of how nice I am 
Tell your mother, tell your father, send a telegram 
I'm like an Energizer cause, you see, I last long 
My crew is never ever wack because we stand strong

- Malik Isaac Taylor

We all know the saying, “you only get one chance to make a first impression.” While a company launch can be an exciting time, Mr. Taylor reminds PR practitioners that the birth of a new company should be communicated with confidence and vigor and validated with strong leadership.

As Taylor so eloquently suggests, a business’s coming out party should start with a dynamic and personable CEO and be backed by a strong executive team which sets the company’s foundation for a long and fruitful existence. The presence of a strong C-Suite should then be communicated to all of the relevant media audiences including one’s parents, legal guardian or caregiver.


  • Introducing a new company must be accompanied with a bit of confidence and moxy from the CEO
  • The staying power of a new company or venture should be communicated to one and all
  • Be sure to highlight the existence of a strong executive team that is in it for the long haul
  • Since the telegram has obviously been replaced by more real-time communication avenues, Mr. Taylor should be applauded for his dry wit

Bill Rundle also contributed to this post.