News Clients | Blanc & Otus

	GCN inteview with the chief executive officer at Proactive Communications Marc LeGare Marc LeGare, chief executive officer at Proactive Communications, learned tactical communications from practical experience during 20 years in the infantry. Government Computer News 03/03/08

	Mobile World Congress, the week long annual get together where the great and the good from the telecoms industry assemble... Mobile World Congress, the week long annual get together where the great and the good from the telecoms industry assemble, hit record numbers this year in terms of exhibitors, speakers and attendees. With such a crowded and competitive landscape, getting any message through to your audience is seen as a real success, let alone a high quality piece of targeted editorial containing, key messages, comment from the CEO and overall good positioning for the client within their industry. Components in Electronics 03/01/08

	Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric... Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric -- and a week after ARF appeared to renew efforts -- the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought. Online-ad provider Videoegg took a stab at figuring all that out at an Engagement Debate yesterday at Hard Rock Cafe in New York. Advertising Age 02/21/08

	For years, sellers of online brand advertising have resisted online direct response metrics like clicks. For years, sellers of online brand advertising have resisted online direct response metrics like clicks. But marketers' drive to accountability is changing some minds. Online ad network VideoEgg is rolling out a new video format for brand advertisers that will charge them only when a user interacts with their ads. Called AdFrames, the units appear like standard display ads with a few seconds of preview video. AdWeek 02/20/08

	The recently launched 7 Billion People is an intriguing application to e-commerce... The recently launched 7 Billion People is an intriguing application to e-commerce of the real-world psychology behind buying behaviors. As CEO Mark Nagaitis tells us, his new Web analytics system tries to discern in a site's audience different "buying personalities" that marketers can talk with in very different ways. Media Post Behavioral Insider 02/15/08

	BSG Clearing Solutions introduces an application for guarding against prepaid gift card fraud. BSG Clearing Solutions, a provider of risk management tools for e-commerce merchants and communications service providers, has introduced an application for guarding against prepaid gift card fraud. Internet Retailer 02/14/08