Digital Communications

Increasing interaction.

Communications isn’t what it used to be and that’s a good thing. With the Internet’s disintermediation of traditional communications channels, companies can now talk more directly and effectively with their audiences. At Blanc & Otus, we live for this. We experience it every day and we leverage our know-how to keep our clients a step ahead. Let us help you identify and engage in the most crucial online conversations revolving around your brand. By monitoring and analyzing media and consumer discussions and recommending effective engagement strategies we’ll help manage your reputation and brand in a rapidly changing world.

We identify new digital players, as well as emerging tools and processes, and incorporate them into communications programs that launch compelling conversations and drive audience perceptions. Our team, which combines decades of communications experience with veterans of traditional and digital publishing, will identify, analyze and prioritize which new media tools and techniques will best carry your messages. Our interactive services include:

• Blogger analysis and reporting
• Blogger outreach and tracking
• New-media strategies and tactics
• Content creation (video, audio podcasting)
• Campaign measurement
• Social-media network strategies
  • Corporate blogging analysis and recommendations
  • Corporate blogging process and procedures
  • Viral campaigns