Analyst Relations
Strengthening industry relationships.
Blanc & Otus’ analyst relations (AR) capabilities stand above all others in the industry. We combine a comprehensive offering of services with an unparalleled team of AR experts to produce results that support your business objectives.
Research from Penn, Schoen & Berland shows that industry analyst reports possess greater influence than the Wall Street Journal or Financial Times articles, trade publications and advertising in shaping public opinion about a company, its strategy and offerings.
That’s why Blanc & Otus has invested so heavily in its AR capabilities. Three ex-Gartner analysts lead our US industry analyst relations practice, which also includes dedicated researchers and full-time AR practitioners who do not split their attention between media and analysts. We maintain our own subscriptions to the leading analyst firms. This benefits our clients in that we can make our own independent contacts with the analyst firms and it enables us to design relationships with the analysts while receiving insights that they can’t always give to companies themselves.
Through AR consultation and strategy, and inbound and outbound AR, Blanc & Otus will help you achieve superior results, whether it’s a favorable analyst report, supportive media quote or critical input into your marketing and product planning.
AR is about building relationships with analysts to foster better connections with customers, investors and partners. It requires a two-way dialogue that begins by actively listening and engaging analysts. It’s about message testing to understand the behavior and motivation of customers, investors and partners. It’s about building trust between executives and analysts. Above all, it’s about cultivating analyst support through effective communications.
AR services from Blanc & Otus include:
- Program design
- Planning and metrics-setting
- Internal training
- Briefing support
- Research roadmaps
- Inquiry support
- Message testing
- Securing quotes and media references
- Trend identification
- Securing inclusion in reports
- Analyst conference strategies
- Activity tracking and reporting
- Analyst audits